“The essence of Toca Life is rooted in everyday life, so we made sure to represent every part of children’s day-to-day in the H&M collaboration. In a statement, Sebastien Roux, Toca Boca’s art director, commented on the line: Items in the Toca Life x H&M collection are available now on H&M’s website, and in all H&M stores that sell kidswear. Depending on the item, they may include “interactive” details, like reversible sequins. The items range in price from $4.99 for a Patterned Jersey Dress to $34.99 for those cool sneakers with lights. The Toca Life x H&M collection features items for both boys and girls, such as sweatshirts, sneakers (including a cool set with lights in the bottom), joggers, and soft character backpacks that look more like plush animals with shoulder straps than traditional backpacks. 'True to those values the collection was designed with inclusivity in mind, and we are so excited to see it will be merchandised together as a collection sitting between the boys and girls aisle of many Target stores.Toca Boca, the maker of popular mobile apps for kids like Toca Kitchen and Toca Life: World, partnered with H&M to release a new line of kids clothing and accessories just in time for the back to school season. Toca Boca's Head of Consumer Products Mathilda Engman said in a statement, 'Everything we make at Toca Boca is designed for all kids it’s our mission to make sure no kid ever feels excluded by Toca Boca.' Because the clothing isn't specifically designed for one gender or another, it will feature in a special location within Target stores. And if gendered styles are your kid's thing, that's cool too: Target shoppers will still have their favorites in their regular Boys and Girls sections of the stores.

Featuring the brightly colored characters from its series, Toca Life, parents won't have to worry about trying to find something that isn't pink and covered in glittery butterflies for their daughters, or camo and nothing but dinosaurs for their sons.

A new gender neutral children's clothing line is coming to Target, just in time for back-to-school shopping. On Tuesday, popular children's mobile app developer Toca Boca announced an amazing new collection coming to Target stores next week.

Toca boca clothing